People’s routine lives have been significantly impacted due to the Coronavirus outbreak. Browsing, shopping, or comparing goods and services doesn’t make the priority list as people feel insecure and worried about their health, EMI, and mortgages. What does this mean for businesses? Well, consumer behaviour has been changed drastically, and it will continue to do so over the coming months. Without effectiveSEOstrategy, you won’t be able to grow and expand your business in the coming months.
Why is SEO important during this pandemic?
Now it is the right time to build and grow your customer relationships rather than concentrating on sales. If not now, never! SEO Sydney is the smart investment during economic downtimes. Staying connected with your customers during this coronavirus outbreak is important than ever before. Pulling back SEO activities, especially during this pandemic, will only hurt the business in the long run.
People will be looking for answers, updates, and ways to improve their professional and personal life from brands they trust. So, this is your chance to enhance your online presence. If you have solid SEO strategies, you’ll in a better position to weather this storm.
To help you adapt to the new marketing world, we, the SEO consultants in Sydney, have put together five actionable tips.
Have a dedicated page about Covid-19
Have a dedicated page about what you are doing to combat the coronavirus outbreak, especially if your business is considered essential. Yes, as a business, you may have often used the words like, we care, we value, etc. But, how? It is the chance to show your customers how your business cares about the community. If your business is helping the community, share that. You can also share what precautions your team is taking to ensure the health and safety of your consumers and employees.
Ensure your customers can find you online
Most of your customers will be looking at your website for – what are your hours? Are you still open? What is your current business operation? Placing this information front on your home page will be the best way for your customers to find the answers to the queries. With a few SEO changes, you can make it easier for the customers to find the information they are looking for.
Develop a blog or other content
A blog is one of the excellent traffic drivers, and it can help enhance your SEO efforts. Focus on the popular search terms in your industry. You can also create an email newsletter if you don’t have time to manage a blog as it is a great tool to engage your customers, especially when they can’t visit you.
Update your Google My Business page
To assist the local customers, businesses that are affected by Covid-19 are encouraged to update their GMB profile with accurate information. Google has launched several features that help customers know about the changes you have made to your business.
Keep up with changing SEO trends
This pandemic has impacted SEO trends significantly. Keywords are changing every day, so start monitoring the keyword changes and stay on top.
Keep in mind, “Knowing how to adjust to the changing marketplace is the key to success not only now but also in the future.” Indeed, The COvid-19 has created dramatic change for all of us. However, don’t lose hope. Doubling your SEO efforts will help you combat this current challenge. We are here to help you always! Call us today.