Apart from Facebook’s recent attempts to build up the world ‘s advanced AR ecosystem, Apple (NASDAQ : AAPL) has not yet launched or promised an Augmented Reality Device (AR). Lidar technology built into the iPhone 12 would be a critical development for AR and is a roadmap to a long-rumoured augmented reality / virtual reality platform sometime in the next few years.
AR is a weapon for Apple stock for a long time, but the addition of lidar on the iPhone 12 Pro and iPad Pro shows that Apple takes the increased reality extremely seriously. Instead of approximating areas with pictures, lidar provides an precise picture of a room that can then be used for a variety of purposes that can create new products and allow Apple to continue to develop for years to come.
AR isn’t just a toy
Enhanced reality is a technology that allows you to overlay a digital picture or model with a screen or glasses onto the physical world, and so far has only been used by consumers as a toy. Two common uses for augmented reality are facial philtres from Snapchat and Game Pokemon Go. It is primarily for entertainment and is just the beginning of applications for AR.Companies such as Ikea, Target and Amazon are now beginning to integrate AR to their apps, thereby allowing customers to see the kind of object they want to purchase at home. AR may also act as a working tool as a technology for putting objects and constructing animations. Apple ‘s presentation highlights the JigSpace platform that uses interactive 3D visualisation to view information in mechanical parts such as a pump or an engine or to lay the devices in a room. Apple can position objects in the real world more precisely with lidar
As developers get new AR tools, creative AR uses are just beginning to appear. Facebook is saying that it operates on AR glasses, that Microsoft continues to advance the HoloLens programme, and that Apple stock is investing more in technology. I believe we see that there are new cases of commercial and industrial use
Take the next phase of AR technology
If you use AR on your iPhone, you have probably discovered that a surface “anchor” AR items is the greatest challenge. Lidar can significantly boost mapping space quality, thereby enhancing iPhone quality for AR. Apple is rumoured to work on augmented reality glasses for a long time. They could look at an iPhone and take it to glasses, like HoloLens. And before AR glasses are ever released, Apple stock will have hundreds of millions of AR products in circulation which will give it a lever in the AR ecosystem if a product is launched. If you want to buy Apple stock, you need check some useful information like releases at https://www.webull.com/releases/nasdaq-aapl.
Disclaimer: The analysis information is for reference only and does not constitute an investment recommendation.