As search engine technology and mobile devices develop better technology to “read” code, several web design trends are emerging in 2019. Some of these trends are easy for anyone to notice, while others may take a keen eye to discern.
1. Chatbots
Have you noticed more chatbots on websites lately? Chatbots are an easy way for a Web Design Agency to personalize customer interactions and solve issues rapidly, benefiting sellers and customers. Chatbots alert sellers that someone has landed on the site and asked a question.
In most cases, customer service reps respond to questions within minutes and customers get a quick fix to problems. Chatbots work best for simple issues and common customer problems.
2. Video Content
There really aren’t enough ways to emphasize how important video content is currently on the internet. Mobile phones have brought video to the forefront for entertainment, education and demonstration.
Short videos, especially those taken quickly with a smartphone camera are flooding YouTube, Facebook and Instagram telling “stories” about everything happening around people.
People of all ages are enjoying funny entertainment from a cat video to beautiful music performances. Educational videos from quick “how-to” to college-level classes transmit learning across demographic fields.
Stories present the person behind the product or service in a personable way, engaging clients and prospects. Videos are an area that everyone should be developing to stay competitive.
3. Thumb-Friendly Navigation
Smartphones and apps are becoming much easier to traverse especially in how they are manipulated. Users are enjoying navigation with the touch of only one fingertip or thumb. As updates are applied and new phones are manufactured, you will see a lot more of easy navigation techniques.
4. Diversity
Diversity has been more noticeable in several ways on mobile and desktop devices. Simple things such as new skin tones for emojis can help more people feel at home using apps. Inclusiveness is in including racial, gender and cultural spectrums. Remember that the “world wide web” is actually global. The more inclusive programs are, the more consumers will be willing to buy them around the world.
