Lead generation for businesses at the moment is essentially centered around reaching the right people at the right time and place alongside the best digital marketing strategies for a successful venture. Healthcare is no different, they need a good SEO (Search Engine Optimization) strategy to be easily visible online and have new patients coming into their healthcare facility as well as keeping those who have used their services before. `Backlinks, which are paths through which individuals can be redirected to specific content on your website have positive SEO benefits for the business. SEO companies who specialise in high-quality medical links believe that backlinks may work for you or against you depending on the site which links to you. Backlinks from low-value, spammy websites may have negative implications to your SEO ranking and those from high-quality authoritative sites boosting your website’s traffic as well as SEO ranking
Ways of scoring high-quality health backlinks
Answer questions on Quora – After coming up with a highly informative health blog that addresses a specific problem. You can search for questions on Quora to which your content provides answers and give a compelling answer linking it to your article. Quora on its own doesn’t have a lot of link juice capability but presents a chance to get significant referral traffic from the platform which may prove beneficial to your health practice.
Writing quality content – Writing quality content is very important for any link building strategy. The piece has to be good enough to satisfy both the search engine and human readers, inspiring organic linking by other sites to the article for further information and gives solutions to specific problems of your target audience.
Know what your competitors are up to – Knowing the various strategies which your competitors employ can be beneficial in helping you to come up with a strategy that will help you stand out from the rest. You should check out the top competing brands, get to know where they are getting their links from and come up with link building ideas for your brand.
Reaching out to your professional connections – After the completion of the specific articles, you can reach out to other professionals working in different firms via mail, ask them to read your content and link back to it. chances are high that if the content is one of the best, the other brands may organically link to it and enjoy the benefits which come along with it. No one would, however, the risk to link substandard work which may potentially lead to penalization by Google.
Do interviews – Just like other mainstream media outlets, podcast creators are usually on the lookout for professionals to bring in for interviews. There are several health-related podcasts, therefore, you should find one who has listeners in your area that can provide valuable backlinks or increased visitation traffic on your website. You may become a regular guest on other podcasts if you prepare and deliver beyond expectations earning links every time you participate in the different podcasts.