Basically, SEO (search engine optimization) had been defined as that “high-value business activity that gets your website in front of your target audience when they are searching for what you provide. With optimization, you attract potential buyers to your website.” Selecting a digital marketing agency in Singapore is a tough task.
The main idea is to be where your customers are. The process is directing them to solutions that you are offering. The basis of all these is your use of “critical and relevant keywords and phrases ranked high in search engines” at the time that the searchers are looking for information about them.
Customers, study shows, usually begin their online action with an online search. Usually, they don’t have a preferred brand when they begin their search. Owners then have their products, offers, services and content ever-ready to be able to rank high in the search engine in order for users to find them.
Optimization
Brisbane search engine optimization is the process of optimizing web pages and their content to be easily discovered by users searching for terms relevant to your website.
The term is also used to describe the process of making web pages easier for search engine indexing software. (These are known as “crawlers”. They find, scan, and index your site.)
The most important aspect of the optimization process is how you can actually leverage SEO to help drive more relevant traffic, leads and sales for your business
Experts are quick to declare that SEO is a process, not a goal. It is never done because you are never done in optimizing your site. Every page is optimized because there is no perfect website, just the “least imperfect” site, and one that’s better than that of the competition.
Optimizing items
The actions enumerated are as follows: Optimize your titles and meta descriptions. Use readable user and search-friendly URLs.
If you have video content, there is need to optimize that, too. The header tags (H1, H2, H3, etc) also need to be optimized. You need to link to deeper content within your site.
Finally, you need to create and optimize topically-relevant content.
These might look like redundant guidelines, but it can be surprising to find out how often sites don’t have the most basic things (an example is some don’t have title tags on their important pages.)
There are some few, critical but basic on-page elements that you would want to understand about on how to drive search engines traffic to your site.
Title tags
Google had been working on understanding the actual meaning of a page and had been de-emphasizing aggressive and manipulative use of keywords including those you want to rank on your pages.
To start, the simple most impactful place you can put in your keyword is your page’s title tag. The headline you see on the page is typically an H1 (or maybe an H2) HTML element. The title tag is what you see at the very top of your browser and populated by your page’s source code in a meta tag.
Your title tag matches your organic result headline: Make it clickable. This title tag is frequently seen by a searcher in the search results page.
Meta descriptions
While the title tag is effectively the search listing’s headline, the meta description is effectively your site’s additional ad copy. Google may not be always showing your Meta description, but if you have a compelling description that can attract searchers to click on, you can increase your traffic.
(Remember that those showing in search results are simply a first step. Searchers still need to come to your site and take the action they want.)
Body content
It is only natural that the actual content of your page itself is very important. Different types of pages have different functions. Google had been increasingly favoring certain types of content.
The following are some notes on things to keep in mind with regards to content.
Thick and unique content
There are no exact word counts. You can have a couple hundred words on your pages, Google takes them in. The recent updates favor longer, unique content.
However, duplicated contents in short word numbers (50 to 200 words) where nothing changes but the title tag and a line or two, Google will reject them. The appearance is that you are flooding Google with lots of low value pages to try to rank them.
Engagement
To date, Google has been increasingly weighing engagements and user experience metrics more than the usual. you can impact this by ensuring your content answers the questions searchers are asking.
With this, they are likely to stay on your page and engage with your content. Also make sure that your pages load quickly and you don’t have design elements (aggressive ads, auto play videos, etc.) that turn searchers off and send them away.
Share-ability
Not every piece of content on your site will be linked to and shared hundreds of times. At the same time, you would want to be careful of not producing many pages that have “thin” content.
You need to consider who would be likely to share and link to your new pages that are not likely to be shared or linked to. These would not rank well in search results. It would not create a good picture of your site as a whole for the search engines.
Search volume
Determining the keywords you want to target on your site has several factors. The first is to consider how many people are actually searching for a given keyword.
If more people are searching for a keyword, the bigger potential audience you stand to reach. On the other hand, if no one is searching for a keyword, there is no audience available to find your content through search.
Relevance / competition
If a term is frequently searched for, you cannot use if it is not be relevant to your prospects. Keyword relevance or the connection between content on a site and a user’s search query is a crucial ranking signal.
Keywords with higher search volume can drive significant amounts of traffic. However, competition for premium positioning in the search engine results pages can be intense.
