Search engine optimization helps website owners better position themselves in search engines. The process is a long one, primarily due to the fact that search engines update their hard content (it takes up to a certain site to be indexed), and secondly, how big the competing market is.
Optimize your page titles
The first step to optimizing your page titles is to rewrite them so that the main keywords are in them. Titles should be as original as possible, short (about 60-70 characters), attractive, easy to read and understandable. For the seo company los angeles this is important now.
Tags and description of META
Like the title, these are HTML elements placed in the header of a web page. This is additional information, and is only seen by search engines. Search engines prefer short, simple and meaningful texts. The description must be a maximum of 150 characters.
Use internal links
Starting from the first page, create links to the most important pages of the site, both for directing visitors to its important sections and for directing the link juice to them.
It is one of the most important factors in SEO optimization. Use the most important keywords. Pay attention to the keyword density and analyze the importance of each one on the page.
Use tools available for SEO optimization
Use Webmaster Tools and Google Analytics to monitor the evolution of your site. They are recommended to monitor daily visits, upload site maps to remove certain links from Google, and so on.
Use keywords in the pictures
Include words that reflect the content of your site, titles that describe the images on the site, or other small words that belong to the site. These keywords can be entered as ALT or TITLE.
Update your site frequently
Dynamic content sites have higher Page Rank than static content. That’s why blogs and directories appear on search engines easier. They are constantly updated with new content. For this reason, we recommend a daily update of the site, if possible, or the blog area.
Search engine optimization has become a business branch of its own. That is, there are specialized companies only on this niche. Why? Simple! Everyone wants to be first in Google search results, for example. And in many cases, it is much cheaper to be up there than to spend money on some big advertising campaigns.
The most important thing from my point of view for SEO
Content – yes, the most important element and I will keep this in mind regardless of what one or the other says. Content is what makes a site relevant, the basic element that communicates with search engines and offers the niche or better said path to the page that will be displayed. Obviously, in the text content there must be a good density of keywords that you want to start with.
Also, fill in the meta tags title, meta description and meta keywords (although we noticed that many people do not necessarily use this) with information that is as accurate, relevant and adapted to certain writing rules. Personally, we do not exceed 50 characters when writing the title, 155 in the description and do not use more than two meta keywords per page.