Should I Be Using Google Analytics 4?

Google released the latest itineration of their Google Analytics in 2020, the Google Analytics 4, also known as GA4. It is different from Universal Analytics which was the most used system before its launching. The latest version of Google Analytics has become the standard solution used in running apps and websites. That is not surprising since it is more effective and offers more features to developers and brands than its predecessors If you have never heard of it in previous conversations, it is essential to understand the features and why you should switch to GA4

1.Simplified event set up and goals

GA4 enables you to hone in on your goal tracking and get granular behavioral data. The most crucial part is you will not need to have a background in editing code, optimizing goal set up, and editing. You will also require little or no experience in cross-domain measurement. These features have been complex in the past, yet they are critical and valuable for hosting transactional functions. For instance, it helps in maximizing accuracy and also efficiency.

Fortunately, GA4 comes with several preset events and actions. Some of the previously manual features are now defaulted, including file downloads, transactions, clicks, and scroll behavior. These default features make it easy for you to work on your conversions efficiently. Lastly, the removal of this complex layer allows you to save a lot of time.

2.Improved engagement tracking and customer journey

Google Analytics 4 focuses on giving you a more comprehensive understanding of your customers and their journey across devices. This solution makes you more accurate in measuring the beneficial aspects of end-to-end user journeys. As a marketer, you don’t have to rely upon your users marrying their metrics across devices, segments, and websites.

GA4 brings the data together at scale, including retention and acquisition, because of the new ‘Life Cycle Report’ function present in this version. Templated reports are another thing that contributes to data consolidation. Traditionally you needed to have advanced setups for any of this to be possible.

3.Boosted visualization and reporting

Most previously developed UI on Google have been relatively similar, even though they have been functional and practical enough. However, Google has unveiled new reporting and visualization functions that prove valuable; in its latest UI. Visualizations that existed in previous UIs such as ‘Real Tim’ have been enhanced, and they are now more engaging.

However, of more consequence are the new reporting visualization features known as ‘Analysis Hub.’ It features a template gallery with charts created for funnel analysis, exploration, path analysis, and segment overlaps. These features still require substantial time to be produced and refined, but they are vital in simplifying more complex cross-dimensional metrics. Other precious additions are ‘Industries’ and ‘User Case.’

Google Analytics 4 has many features and functions that will undoubtedly add value to your business. Updating from your previous UI will allow you to enjoy these new features and optimize your ad audience more quickly and intelligently.