Google Analytics (GA) is an analytics tool that lets you measure or monitor users’ behavior on your website. The user behavior on your website may include metric data such as pageviews, sessions, unique users, new users, time on site, bounce rate, exit rate, pageview per session, and more.
Collecting the required data for your website
If you just want to use the very basic functions of Google Analytics reports, that’s all you have to do to get started.
Learning more for using Google Analytics
But if you’re into more advanced analysis of your website’s user behavior, then studying to take the official Google Analytics individual qualification exam (GAIQ) will help. The exam covers a small part in digital analytics, gets you to understand and use Google Analytics, tells you what actionable data should be collected, and shows you how to navigating through Google Analytics reports and Conversions reports.
This Google Analytics Book can definitely help will to prepare for the exam, as it explains the principles and shows you the different ways of Google Analytics setup for capturing different types of data.
Integration with other analytics tools
To go further, you should use Google Analytics with other analytics tools including Google Search Console, and Google AdWords.
Often your website may be getting some or a large amount of organic search traffic (i.e. SEO) from Google every day. The SEO data that you need is well represented in the data reports of Google’s Search Console. You have an option to integrate this data report into Google Analytics.
Your website may also purchase paid search traffic from Google (i.e. AdWords). Google lets you link AdWords and Analytics together, and the reports will be integrated into Google Analytics.
Installation of Google Analytics on Websites
It is very common these days that most online business owners are using WordPress as the platform of their websites. To install Google Analytics on WordPress, you can choose one of the many methods: Directly insert the GA tracking code, Indirectly set up through using Google Tag Manager (GTM), install using one of the many WordPress plugins, etc.
Also, Google Analytics can usually be set up on other website platforms with ease i.e. Shopify, Weebly, Wix, and more.
This is all you have to do to get Google Analytics up and running. It will take time and practice to move your “insight discovery ability” up another notch. So you must get into your daily habits of digging into your Analytics data.