Today, it’s hard to avoid being online if you’re a business owner. Most customers are online, they’re looking for new businesses that offer the products or services they need, and they’re more likely to choose to do business with a company they find online rather than one they can’t get more information about easily. One of the ways they search for more information about businesses is through the GMB listing. This listing can help draw in more customers, can help with optimization to increase the amount of traffic to the business’s website, and can help boost a business’s branding so more customers will reach out for what they need.
What is a GMB Listing?
Google offers a GMB listing, or Google My Business, which allows business owners to post information about their business. This listing typically includes information about the business location, hours, contact information, and more. It can also include directions to the business or photos that the owner or customers upload, as well as reviews that customers may post. All of this information can be filled out and optimized to help get more views and send more customers to the business website.
Filling Out the Listing
If there is already a GMB listing created by Google, the business owner can take it over and start filling it out. If there is not a GMB listing yet, the business owner can create one. Once they have created or gained control of the GMB listing, it’s important for the business owner to fill it out as much as possible. The more information available to visitors, the more likely it is they’ll decide to visit the business or its website for what they need. Business owners should fill out the business name, hours open, address, if applicable, and contact information. They should include photos that show what the business offers as well as provide a summary of what the business does.
How to Add Optimization
All of the information included in the GMB listing does help to optimize the listing. The more information there is, the easier it is for Google to know when to show the listing and what customers may benefit from what the business offers. Within the listing, it is crucial to pay attention to optimization techniques, making sure keywords are used appropriately in the summary and other parts of the listing without being overused, and making sure the listing is attractive to customers. The more attractive it is, the more helpful it is to the customers, and the higher the listing may rank when it appears in the search results.
Every chance to optimize the website and gain more views for the business should be used to help today’s companies get more views and more customers. Yet, many business owners overlook the importance of the GMB listing and how it can help them get more views. When it comes to creating or optimizing the listing, there is help available. Professionals like those at Arcane Marketing can help business owners understand the importance of the GMB listing and help with the optimization so the listing has a larger reach and brings in more customers.