Four Questions to ask prior to Hiring an SEO expert

Have you finally decided to hire an SEO expert? You’ve certainly made a wise decision as having a good search engine optimization on your website is a must in the era of modern business. It’s the only way to hope for online success in the business market which is getting more saturated by the minute.

You’re given the option of hiring an SEO company or an individual expert, depending on your preferences and the services you require. In both cases, you’ll find plenty to choose from, but not all of them are providing the same quality of service. 

As this will be your first time of using search engine optimization services, you should be armed with basic knowledge and relevant questions which you’re supposed to ask the candidates upon the initial interview.

In case you don’t have an idea which questions to ask, we’ve chosen the most relevant ones for you. 

In what way is my website rank going to be improved?

After reviewing your business webpage, all of the candidates should provide you with an approximate strategy which they’ll use to improve your search engine rank. Their primary focus would be selecting the right keywords, creating appealing content and user-friendly experience while using numerous backlinks which will lead to your website, gradually increasing its popularity.

It’s better if they’ve worked on projects similar to yours in the past. Don’t get us wrong. A good SEO specialist can work on various types of projects, but those who are specialized in one field already know the latest techniques in your business area

Therefore, if you want to promote your business locally, then local SEO would be the right strategy for you. For instance, if you live in Houston, you can hire a company such as, which specializes in this type of services.


How will you keep me up to date?

It’s essential to determine the method and frequency of your communication with the future SEO professional.  It functions in a way that the expert sends you a report of every change and improvement which happened in the previous month, so that you have a detailed insight on the website’s progress.

If you like having updates delivered to you every week, make sure the candidates know that on the initial interview as some of them don’t follow that work principle.

Also, make sure you choose a trustworthy person or company, as you need to give them at least a partial access to the website, so that they make the necessary changes or fix potential problems related to broken links. 

If you don’t want to give the control in the hands of people you still don’t know well, then you’ll need a very good collaboration between your SEO specialist and your team of employees who will complete the orders which the experts is supposed to complete. Visit this page to learn some tips on how to find a trustworthy professional or company.

Can I see your portfolio?

One way of checking the SEO’s reputation and quality of work is asking to see the client portfolio. Browse through the number of clients they had in the past and choose some of them to contact later. 

Don’t be shy to ask for previous clients’ testimonials and references as this is the most efficient way of checking their reputation. Those individuals and companies which have nothing to hide, will readily provide you with a list of customers you can contact. 

What’s your pricing method?

Each firm and specialist has different payment methods. Some charge per month, some per hour and others based on their performance. 

Bear in mind that hiring SEO services isn’t cheap, but it pays off in the long-term. Don’t forget to ask them about their pricing structure as it’s very essential for you to plan your budget and see if you can afford them


Prior to having the interviews with the chosen candidates, gather the basic information on search engine optimization and prepare a list of questions you wish to ask them. 

Be armed with information in order to understand the proposed strategies and choose the best one for your business!