Four Of The Best Free Tools For SEO And Keyword Research 

If your business in Auckland is dabbling in Search Engine Optimisation, you’ll need keyword research tools. However, are you paying for the tools you use? You don’t need to extend your digital marketing budget if you can’t. There are countless SEO and keyword research tools available for free online. Here are four ones which are simple to use and effective.

  1. Rank Tracker

Rank Tracker is a tool that provides a lengthy list of keywords and their variations. It also analyses their Search Engine Optimisation in Auckland profitability, which means that you could use it to optimise your keywords of choice further.

Keywords that get the best results are often not the most obvious ones. With Rank Tracker, you can discover keyword variations that will get better rankings than more obvious alternatives. It also comes with various tools that allow you to perform functions such as including misspellings of your keywords, which is handy if you cater to an international audience. With Rank Tracker, you have access to lists of keyword ideas, as well as how they’ll rank, their traffic potential and how stiff the competition is for them.

  1. Google Search Console

Google Search Console is a tool that allows you to analyse the keywords that you’re currently running. It measures their average positions on Google, click-through rates and impressions you receive.

If you want to find some SEO shortcuts, this tool is perfect for you. Did you know that if your keywords rank on the second or third page of search results, Google still counts it as relevant? However, being on the second or third page isn’t good enough because everyone knows that the majority of users don’t go beyond the first page of search results.

If you use Google Search Console, you could optimise your SEO further to get onto the first page. Perhaps your URL needs a boost to get onto the first page? Google Search Console can get you the traffic you want with a bit of tweaking.

  1. Google Ads Keyword Planner

How do you know which keywords to target with SEO and PPC campaigns? Google Ads Keyword Planner can help you. Some keywords are simple enough to optimise and are relatively affordable. However, others are the opposite, making you win the traffic over with practical SEO efforts. These keywords can also be more expensive.

Google Ads Keyword Planner provides you with data on keyword volume, advertiser competition, seasonal traffic fluctuations, cost-per-click data and more.

  1. Answer The Public

Because Google is getting better at understanding naturally spoken language, internet users now use questions in their searches, rather than standalone keywords. Moreover, with the advent of voice search, factoring questions into SEO has become a necessity. Therefore, if you want your content to match what your audience is searching for, you need a tool that helps optimise your keywords into questions.

Answer The Public is excellent for question searches because it’s the quickest way to find viable questions that people could type into a search bar that is related to your business. Answer The Public provides questions of who, what, why, where, when and more.


If you’re attempting to use search engine optimisation to improve your Auckland business’s rankings – and looking for tools to use for keyword research – these tools are the best bet for you. They’re also free, which means that you can use the funds you’re saving on more vital aspects of SEO. Remember, the right keywords will only lay the foundations for your upcoming campaigns, so while these tools are available to you to improve your search engine optimisation and keyword research, partnering with an expert is your best option for profitable results.