In this SEO Guide, we will guide you step by step through the SEO optimization process of your website. This will allow you to begin optimizing your website to increase organic natural traffic. And organic traffic is always the one for which you don’t have to pay for search engines.
For example, let’s search for “buying t-shirts online”. Search results marked in green are free. And that’s what SEO is focusing on. The section marked in red only includes paid results, or advertising. These ads for Google are targeted by Google AdWords. From the leading SEO Company now you can have it all.
Search results SEO and SEA
In our SEO Beginner’s Guide we will use the words “Google” and “search engines” as one and the same for added convenience and insight.
What is SEO?
SEO stands for Search Engine Optimization. SEO itself includes all activities aimed at getting relevant traffic to your site through unpaid search results. Relevant traffic is one that mainly brings traffic to your site that is important to your business.
At first glance, SEO may seem confusing and complicated to the beginner or quite simple. The truth is somewhere in between. Everyone understands the basics of SEO, but advanced techniques already require overlapping into other disciplines and a great deal of creativity.
How SEO works?
To understand how SEO actually works, let’s first look at how Google search itself works. You ask Google answers. When you type a search, Google responds by viewing the pages it considers relevant. But let’s stop for a moment and think about how Google actually knows which pages to show and in what order?
In order to offer you this site, Google first needs to know that they exist at all, what their focus is, and how popular and quality they are.
What do you need to do to get your SEO quality?
In order for your site to perform well in terms of SEO, you need:
- Be friendly to search engines (search engine friendly)
- Create quality and interesting content about topics you want to be placed in search engines
- Have authority and credibility through links from other websites
Where do these SEO requests come from?
Search engines evaluate what website visitors consider most important and try to apply this knowledge to their algorithms.
SEO seems like magic, but only to those who don’t see the black curtain. For the knowledgeable, it is just an algorithm that is known only in part, but the important part.
Give SEO some time and let it work.
Success in SEO doesn’t come just overnight. SEO optimization requires patience, perseverance and also a lot of hard work. This implies that the work on SEO never ends search engines are constantly trying to improve their algorithms, as well as competitors constantly trying to overtake you.
You may be wondering, isn’t it possible to ease it?
Of course, there are various SEO tactics to shorten these processes often called “black hat SEO” or forbidden SEO, which yield results quite quickly. However, we can never recommend it because this type of SEO does not support any sustainable SEO strategy. In short, what works today can greatly weaken you the next day, when search engines come to these practices.