Essential SEO Ranking Factors You Need to Know

Google is one of the most popular search engines, and it holds about 85.7% of the worldwide desktop market share.  There are a lot of businesses that want to rank on the top page of Google. For these reasons, Google keeps changing its algorithm often to show the best results for its users based on the search terms, and understanding the ranking factors is the key. Analysing and understanding the significant ranking factors can help you understand how to adjust your SEO Sydney strategy, and which changes you can deploy to enhance your visibility.

A well-optimised website will get more traffic over time. Without the best SEO Sydney strategies, you won’t be able to find your site, and all your hardworking will go in vain.

In this blog, we have shared the most important SEO ranking factors that you need to know to dominate search.

Here are the top Google Ranking factors

A secure website 

Google bots should be able to visit the URL and look at the page content to understand what is the page is about. To help the bots understand your webpage you’ll need a well-coded and designed website, a robots.txt file that guides bots where it can and can’t look for your site information, and a site map that lists all your page. Though HTTPs is not a significant factor, according to Google, it is a “Light-weight ranking factor, and having it is great for users.

Page speed 

This has been cited as one of the significant SEO ranking factors for years. Google always wants to improve the user’s experience, so fast-loading web pages will do that. Moreover, if your website is not optimised for Mobile, your site will be penalised.

Mobile friendliness 

Mobile friendliness is another major ranking factor in SEO. Mobile searches have been increased than web searches. Google’s mobile-first index is drawing results from mobile-optimised sites than the websites that are not. If your site is not optimised for mobile, get it done with the help of SEO Sydney experts.


Everybody knows when it comes to SEO, content is the king. It is the major ranking factor. You should include keywords related to your products or services in your content and ensure it is not a duplicate content. For SEO, fresh, original content is always best. Content length is also an SEO ranking factor. Yes, Google wants the content to be of high quality and have lengthy contents. Research shows that content over 2000 words gets top positions in search engines.


According to Cisco, video content will dominate SEO and represent a whopping 80% of online traffic by 2021. So, start to include video in your content strategy.

Bounce rate 

If you want to reduce the bounce rate, ensure your content length is 2000-2500 words. It is good if your bounce rate is below 17%.

Do you want to optimise your website? Get help from Top SEO Sydney. They provide several SEO packages Sydney that is intended to help drive more traffic to your website.

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