You have the fantastic benefit of tracking the success of your efforts using SEO analytics when you use search engine optimization (SEO) as a component of your digital marketing plan, especially when you have a managed SEO provider with you. However, you are aware of how intimidating this data can be if you have ever spent any time looking at it.
This post concentrates on just five SEO metrics as a starting point rather than overwhelming you with all the metrics at once. Together, these will offer you a solid understanding of your website’s visibility and performance in organic search results, as well as its usability for website users who proceed to visit it.
These 5 Search Metrics Will Help You Track SEO Performance
- Natural/Organic Traffic
You are probably most familiar with the first SEO metric, which is organic traffic. It’s a reliable, fundamental way to gauge how much traffic comes from organic search results.
Despite the fact that there are many various traffic sources—paid advertising, social media, direct traffic—organic traffic specifically aids in gauging your exposure in organic search results.
Log into your Google Analytics account to get your organic search traffic data. Select “Add Segment” from the dashboard’s left sidebar’s Audience > Overview section. After that, choose “Organic Traffic” and press “Apply.” You should be able to calculate the proportion of organic traffic to your overall traffic.
- Rate of organic clickthroughs (CTR)
The organic clickthrough rate, or CTR, is the next SEO indicator to consider. The percentage of users who decide to visit your website as a result of finding it in organic search results is shown by this statistic.
Your clickthrough rate is 20% if 500 visitors find your website through organic search and 100 of them click on it.
Use Google Search Console to check your organic clickthrough rate. To view your results, select “Full Report” from the menu under the “Performance” header in the main stream.
- Exit Rate
Because it reveals the final pages users view before leaving your website, the exit rate is a crucial search measure. Pages with high departure rates indicate that the content on those pages or the pages themselves are insufficient to retain visitors on the website.
Visit Google Analytics, select “Behaviors” from the left sidebar, then “Site Content” and “All Pages” to determine your exit rate.
- Per Session Pages
The pages per session measure, which shows how many pages a visitor reads when visiting your website in a single session, is something you should pay attention to. When there are more pages each session, people stay on your website for longer, which is beneficial for you.
By accessing Google Analytics and selecting “Acquisition” in the left sidebar, you can see how many pages are shown during each session. You may view the pages per session for each channel by first choosing “All Traffic” and then “Channels.”
- Page load time
Your average page load time is the last SEO measure that you should pay attention to. It calculates how long it takes for the content of your website to load. You should routinely watch this data because Google explicitly states that it is an important SEO ranking indication.
Go to Google Analytics to see the typical page load time. Select “Site Speed” under “Behaviors” on the left sidebar. You can zoom in to check individual page performance or view average page load times.
Here is hoping that you have understood the article. In case of any doubts, please share them in the comments part below. Till then, keep reading folks!