Because of the convenience brought by online shopping, some consumers have shifted to using electronic platforms in their transactions. In this light, retail shops might be thinking about how they can compete with online sites to keep their allure with customers.
Retailers do not need to worry, though. While some people resort to digital means of acquiring products, many still prefer going to brick-and-mortar stores. In fact, about 90% of online buyers choose the Buy-Online-Pickup-In-Store (BOPIS) option, with 85% making extra purchases while they are on location.
If the retail store has an ongoing sales promotion, chances are, their customers are more likely to increase their purchases because of the incentives they will receive. Shopping in person is a whole different experience in itself, especially when buying items on sale. It brings a sense of fulfillment that online shopping cannot.
With more businesses wanting to expand their customer base and grow their company, this growing market competition gave urgency to improving one’s sales promotions. These marketing tactics have long been used to attract potential customers, but how can retailers stand out from the rest?
It is ideal for businesses to automate their systems in the digital age as more consumers demand a better in-person shopping experience. One way to digitize their operations is by using electronic shelf labels (ESLs). These digital labels can display the necessary product information a customer needs, including price updates and sales promotion details.
Many options are available in the market, but if you truly want to make your business distinct from other competitors, SoluM’s Newton system is the key to boosting your operations. Newton brings ESLs to a new performance level with various beneficial features.
Its smart price tag, along with other products in the line-up, can easily be installed on shelf label holders while keeping it secure using an advanced locking system. Since Newton is customizable, retailers can quickly create a sales promotion display to increase foot traffic to the store.
Newton has numerous advantages for businesses. To know more about them, SoluM provides the following infographic.
