Mainly successful companies are characterised by the fact that they apply at least one of the five best marketing strategies for their company. The marketing strategy is based on fundamental and straightforward principles with which you can conquer whole markets or roll them up from behind. The art is for the entrepreneur to recognise these opportunities and to use them accordingly so that another company cannot prevent their success by applying one of the five best marketing strategies for companies.
- Be Different
Nothing bores more than what you have known for a long time. There is always a target group whose primary motivation is to differentiate themselves from the normal or the establishment. Underlining one’s individuality and acquiring a particular image about products and services through these products is virtually an extremely effective way to do perfect business in the niche. The prerequisite for this is a high degree of authenticity and credibility among its target group and consistent brand development. Higher prices, occasional standard provocative messages as well as the appearance of artificial scarcity make the hype even more attractive for the corresponding target group.
- Be Cheaper
One of the oldest but most trusted strategies ever. Take a product and explore opportunities for consistent cost reduction and yet right margin to offer a quality sufficient for the customer at a better price than the competition. This is usually achieved through cheaper production with high automation or production/import of goods and services from low-wage countries.
- Be Easier
Simple sells! This statement is documented daily by millions of people through their purchases. We live in a complex world. Complex structures and complex products require constant learning and a willingness to engage in processes that many people find annoying. This may take hours or even require professional service providers to help you, depending on your prior experience. Unique user experience is key to individual success.
- Be Valuable
Values determine our life. The desire to have something of duration or to treat yourself to something very elaborately produced is an essential motivation of successful people. You deserve it. Detached from all the hurry, the constraints and inconvenience of life, these products and services promise you everything you’ve always wanted. Confirmation, recognition. Wellness for the soul.
- Be Clean
The consumption of resources and thus the environmental impact of the earth is increasing dramatically. As a result, the use of funds to save resources and to better handle them is simply a necessity for everyone. This is the biggest market of all. There is no alternative if future generations on our planet also want to survive. And products/services with a first-class life-cycle assessment, every human being would prefer a product with a significantly weaker eco-balance with comparable performance or attractive price. Decisive here is credible communication to the customer, which consciously decides to contribute to a healthy environment. Eco-labels and activities around the topic of environmental protection/environmental protection organisations and a corresponding precise positioning of the brand on this topic create enormous acceptance.
